Digital PR & Content

Digital PR is a marketing technique that shapes a company's online image. A digital PR campaign's goal is to increase organic search results and customer reviews using digital content in order to promote a company's brand

To properly appreciate digital PR, familiarise yourself with the following important definitions from the world of internet marketing :

Backlinks are links from other websites to your website.

Referring domains are distinct domains that link to your website.

Domain rating: the number of backlinks that a website has.

The strength of a page's backlink profile, as measured by the UR rating.

User-generated content (UGC) refers to reviews, text, photos, and videos contributed by identifiable individuals.